To promote and showcase all the beautiful sights and delicious foods of Ibaraki Prefecture to a wider global audience, JETRO Ibaraki took a step towards the right direction: contacting the Tokyo Creative team for help.
After a discussion with JETRO Ibaraki, we decided that the hidden gems of Ibaraki Prefecture were finally able to be released to the world! In addition, Tokyo Creative were able to help assist the local PR team and help operate their socials to also engage with foreign audiences in English.
With over 60,000 views and 300 engaged audience comments, Ibaraki Prefecture’s sights is now known as an accessible area to venture to near Tokyo. Tokyo Creative’s efforts were also reported in the local Ibaraki Shimbun newspaper as a cutting-edge marketing campaign initiative.